Whitesales had what was described as a ‘show stopping debut’ at the 2023 FIT Show at the NEC in May – and we’ve just been presented with the ‘Most Creative Campaign Award’ as a result.

We chose the FIT Show as a platform for our launch into the fenestration market and created our distinctive ‘We Go Above’ campaign to communicate exactly what makes our product and service offering stand out from the rest. Before, during and after the show, Whitesales was impossible to miss.

‘We Go Above’ branding greeted visitors as they entered Hall 11, it was on the visitor badge lanyards, and it was in the installer hub where we were demonstrating our new skyvu lantern and em.glaze flat rooflight.

It was centre stage on our stand - cleverly designed with the feel of an exclusive members club so that visitors were left in no doubt about the impeccable service they can expect from Whitesales and also featured in all our social, PR, direct mail and advertising leading up to the show and in our follow ups.

The independent judges of the FIT Show Awards were impressed by the originality and coherence of our campaign, the response from visitors and the impressive results it continues to generate - with a growing number of window and door companies looking to  partner with Whitesales for their rooflights and lanterns.  

We have already reserved our stand at FIT Show 2025 and plan to return with another memorable stand and another exciting campaign.

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