Exciting things are happening at rooflight manufacturer Whitesales incorporating Lareine, with a new Marketing Communications Manager joining the team to help really boost the company’s profile in 2023.Alex Gallop is highly experienced in construction marketing, having worked previously at both aluminium systems company AluK and ventilation specialists Nuaire. Her specialisms are branding and campaigns, so the market can expect to see Whitesales making a big impression this year – online, in print and face to face at events including the 2023 FITShow.Alex is also a fully trained journalist and is promising customers lots of useful new content and new communications tools to help them get to know Whitesales better and access more of the support services available.

She said: “I love all aspects of construction marketing, but my favourite thing is getting to know customers and helping them make the most of the products and services on offer. All the feedback at Whitesales is that existing customers already love what we provide here –my role will be to shout about that a lot more, especially the new product developments which are on their way - and help us win new business from buyers who don’t already knowhow good we are.

“I’ve had a really warm welcome from the supportive and friendly Whitesales team and it’s especially good to be working with Marketing Director Sioned Roberts again.”

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